‘For Sale’ boards banned for the next 10 years

In some areas of London attractive, historic streets used to be littered with ‘For Sale’ and ‘To Let’ boards. This relatively unregulated advertising was particularly unwelcome in conservation areas.

 In order to tackle the problem, Hammersmith and Fulham Council introduced new regulations covering selected conservation areas. Within these areas it became necessary for agents to apply for prior written consent before displaying a board.

Baron's Court Station in Baron's Court conservation area, Hammersmith and Fulham, London
CC Image courtesy of 70023venus2009 on Flickr

During the first 12 months the Council brought 19 prosecutions against agents who flouted the new regulations. The Council won every case and agents were fined between £100 and £3,500. A further 15 cases are pending.

Following a successful trial period, the regulations have now been extended to cover a wider number of areas for the next 10 years.

Consultation has shown that 98% of residents approve of the new measures.

Cllr Botterill said: “Thankfully, the vast majority of agents are respecting the ban and, while the local property market remains strong, the reward is that our historic conservation areas retain their charm and elegance rather than resembling some kind of gaudy high street.”

Conservation Areas on FINDmaps.co.uk 
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